In 2020, we expect web design agencies should concentrate even more on using color, space and new elements to evoke the mood and feeling that a site is intended to elicit. Here are the predicted trends in web design in 2020:
In 2019, geometric shapes were a big trend in website design but in 2020, it’s all about organic shapes. Organic or fluid shapes are anything that has no straight lines to it. Think of the forms that occur in nature, like hills or how asymmetrical and winding are the edges of a lake or river.
Fluid shapes are a great way to break up sections without harsh lines or angles on a website. They’re also great to use in the background, as is the way Android uses circles on their homepage behind products.
Minimalism, also called “flat design,” isn’t a new web design phenomenon, but it’s typically associated with a lot of white space (think Apple). In 2020, we expect people to experiment with vibrant minimalism. Being minimalist doesn’t have to be all white.
Shopify is a great example of a platform that does well on vibrant minimalism. That page on their website has a bright background color with clean text and minimal design elements to create a page that is both attentive and eye-friendly. We are evidence that minimalism needn’t be heavy or dull.
Colorful minimalism goes hand in hand with one of the key trends in web design in 2020: color! Bold, vivid, vibrant colors make the brand stand out and go against the soft neutrals that many businesses have chosen in recent years.
Bubly, the sparkling water company, is a prime example of how a site can use bold, saturated color without overwhelming the eye. Their branding is all about colorful cans and an extension of that is their website.
Colors that Evokes Moods
Along with bold color, we think that conscious use of color to evoke certain moods in 2020 will be high. Color psychology, the study of the effect of color on human behavior, has been around for centuries and it’s been used by advertisers to help sell for almost as long.
While the way we perceive colors has a lot to do with our own individual experiences, the colors are correlated with some general feelings. Green, for example, usually denotes nature and natural products while red stands for energy and passion.
Responsive nature no longer represents an option. Your app should be running well and easy to use on mobile devices. But in 2020, web design will focus on creating thumb-friendly websites.
We’re debating the way we use our phones. If you are reading this right now on your phone, look how you hold it. Perhaps, your fingers are wrapped around your phone’s back (or around a phone grip), leaving your thumb to do all the work.
Micro-animations are tiny animations, as you might have inferred from the name. Small does not mean insignificant in this case though. Micro-animations are extremely helpful in directing users through their website experiences.
Micro animations have been popular for a couple of years, but they will be organically used in 2020. We’ll think about how things move if they’re on a curve or axle, rather than on a flat plane.
Video has long been considered a must-have for apps. Humans love videos! Audio is incredibly engaging! It is the most powerful online marketing tool available!
Although video is amazing, one needs to think about it. That is what smart video is about: the purpose and meaning of video. The days of embedding a YouTube video on your website are gone just for getting one. One high-quality, well-thought-out video is better than a dozen haphazardly assembled ones.
The manner in which CEI uses video in its hero image is eye-catching but not intrusive. It is also a fun visual depiction of what they do: provide affordable printers and copies to Raleigh businesses.