When you want to make money blogging, you have to first select the right niche so that you will know exactly how to create your content and marketing strategies. But, how exactly do you find the right one for you?
Blog with a Purpose
Now, before I talk about finding the right blogging niche for you, you might have questions as to why you need to find one in the first place.
Well, if you create a blog without a clear path; a clear direction, then you’re going to spend a lot of your time and resources to make things work.
Finding the right niche would mean that your content marketing is so much easier since you are only catering to a specific demographic as opposed to trying to please a lot of people all at the same time.
What Makes a Good Market?
A market has so many definitions but for the purpose of this article, I will define it as a single group that has a common goal or a common set of interests.
There are four factors that you need to consider when choosing a market that is good for your blog. First, it has to be a group with a common problem which you have the proper fix. Second, they should be people that are actively looking for a solution to the said problem. Third, they must have the ability to spend some money. And lastly, they should be willing to spend money to gain access to the information that you happen to provide.
What Market Should You Serve?
Well, you should choose a particular niche market where you can provide the best possible information. So, in order for you to find the right one, you should do the following:
- Jot Down the Topics that You Really Like- List down all of the topics that you really know and are passionate about. You need to be an expert on these topics so that when people spend their money to get your ebook, for example, they won’t get disappointed with their purchase.
- List Topics that You Are Good at but Not Necessarily Passionate About- A lot of us actually know plenty of topics, but some topics are just there for enrichment’s sake and we are not really passionate about them. Still, you can use that as an avenue to broaden your content portfolio.
- Research on the Best Possible Markets You Can Cater To- Using various keyword research tools, you can find out the best markets you can cater to.
How to Know if It is the Right Niche for You?
A lot of people ask me how they will know if their chosen niche is the right one for them. They usually come up with questions like “is the niche too narrow or too broad?” Well, the better question to ask would be “can you serve this market better than others?”
At the end of the day, you are going to be providing your customers with the information that they need. So long as you are able to do that, then that will be the time that you’ll know that you have indeed chosen the right market.